White Claws might be the drink du jour, but Baby Boomers are sticking to their tried-and-true beers. YouGov’s Q1 2025 data, based on millions of responses, reveals the brews Boomers love most. From crisp lagers to hearty stouts, here’s the countdown of the top 10 beers Boomers can’t resist, straight from the popularity rankings.
10. Blue Moon
Blue Moon kicks things off with its Belgian-style wheat ale charm and popular with 36% of the surveyed participants. Since 1995, this cloudy brew with a citrusy twist—best with an orange slice—has been a Boomer favorite for casual sipping. It’s the go-to for a laid-back happy hour. Do you garnish your Blue Moon with that classic orange, or skip it?
9. Stella Artois
Tied with Blue Moon, Stella Artois (36% popularity) brings a touch of European class to number nine. This Belgian pilsner, brewing since 1926, offers a crisp, slightly bitter taste that Boomers love in its signature chalice. Perfect for a dinner party or a quiet night in. Are you sipping Stella or keeping it local?
8. Miller Genuine Draft
37% of Baby Boomers sampled liked MGD, or Miller Genuine Draft. This cold-filtered lager, launched in 1985, delivers a smooth, clean taste that Boomers grab for BBQs or game days.
7. Modelo
Modelo earns its seventh-place ranking with a 38% popularity score among Boomers. This Mexican lager, known for its rich, malty depth since 1925, offers a bold yet balanced flavor with hints of caramel and a crisp finish. Boomers favor it for pairing with spicy foods or enjoying on warm days, reflecting its growing appeal in the U.S. market.
6. Miller
Miller, with a 41% popularity rating, lands at number six. Brewing since 1855, this classic lager boasts a crisp, golden profile with a light malt sweetness that resonates with Boomers. Whether it’s the original or Miller Lite, its straightforward, refreshing taste makes it a nostalgic choice for poker nights or picnics, keeping it a steady favorite.
5. Coors
Coors, the Banquet Beer, takes fifth place with a 43% popularity score. Born in the Rockies in 1873, this lager delivers a smooth, refreshing taste with a subtle sweetness and clean finish. Boomers reach for its iconic yellow can during tailgates or family gatherings, drawn to its traditional American roots and easy-drinking nature.
4. Samuel Adams
Samuel Adams claims fourth place, favored by 47% of Boomers surveyed. Since 1984, this Boston Lager has blended rich malt with hoppy zest, offering a robust flavor with caramel notes and a slight bitterness. Its craft-beer credibility appeals to Boomers who enjoy a more complex brew at fall tailgates or pub nights, securing its high ranking.
3. Guinness
Guinness takes the bronze with a 49% popularity score. This iconic Irish stout, brewing since 1759, captivates Boomers with its creamy head, roasted malt flavor, and hints of coffee and chocolate. Its hearty depth makes it a top choice for St. Patrick’s Day celebrations or cozy pub visits, resonating with those who crave a bold, traditional beer.
2. Corona Extra
Corona Extra earns the silver medal, also boasting a 52% popularity rating. This Mexican lager, a U.S. staple since the 1980s, offers a crisp, refreshing taste with a light, citrusy brightness—often enhanced by a lime wedge. Boomers love its laid-back, beachy vibe for taco nights or poolside hangs, making it a near-top pick.
1. Heineken
Heineken reigns supreme with a 52% popularity score, the beer Boomers love most. Since 1873, this Dutch lager has delivered a crisp, clean taste with a slightly skunky note—thanks to its iconic green bottle—and a balanced bitterness. Its global appeal and versatility, from concerts to casual dinners, make it the ultimate Boomer favorite, clinching the top spot.
