McDonald’s top boss, Chris Kempczinski, is looking ahead — and he’s got some bold predictions for the fast-food game in 2025. In a recent Instagram video, he revealed three trends he expects to dominate the industry this year. From how we’ll order our meals to what’s getting added to the menu, these shifts are bound to shake things up. Here’s what’s on his radar — and why you’ll be seeing more of it.
Protein Power Takes Center Stage
Protein isn’t just for gym buffs anymore — it’s becoming the star of the menu. Kempczinski says diners are increasingly chasing high-protein meals, especially those watching their weight or using medications like Ozempic. The demand is for lean, satisfying options, and McDonald’s already has a solid lineup from burgers to fish sandwiches. With protein “hot” right now, expect even more emphasis on hearty, filling choices.
Low-Fat Protein in the Spotlight
It’s not just about packing in protein — the type matters too. Many health-conscious diners are leaning toward low-fat sources, making chicken, fish, and grilled options prime picks. Kempczinski points out that McDonald’s is in a good position to meet this demand without reinventing the wheel. The challenge? Balancing flavor while keeping it light.
AI Isn’t Going Anywhere
Artificial intelligence has been flirting with the fast-food industry for years, and Kempczinski sees no slowdown ahead. While McDonald’s paused its own voice-AI drive-thru system last year, the CEO says the tech is still a priority. Whether it’s faster ordering or smarter kitchen operations, AI is here to keep evolving in the background.
Voice Ordering Still in Play
Even without a full rollout, voice AI remains a hot topic. Some chains are charging ahead with drive-thru voice tech, aiming to speed up service and cut down errors. McDonald’s is still exploring how best to use it, with multiple teams looking for the winning formula. The takeaway? Expect more trials before it becomes a standard.
Sauces Take the Spotlight
Forget just focusing on the burger — 2025 might be all about what’s on the side. Kempczinski predicts sauces will grab more attention this year, with flavor trends steering what we dip and drizzle. Spicy remains a favorite, but sweet options like honey could make a big splash.
Spicy Stays Strong
When it comes to sauces, one thing’s clear: heat is here to stay. From chili kicks to peppery blends, spicy flavors keep customers coming back. McDonald’s knows the power of a fiery dip, and it’s a safe bet you’ll see more of it on menus.
Sweet Sauces on the Rise
While spice dominates, Kempczinski hints that sweetness is making a comeback. Think honey, sweet chili, or tangy-sweet blends to balance the heat. These flavors add variety and give customers more ways to customize their meal.
The Szechuan Sauce Legend
Sauce hype isn’t new to McDonald’s. Back in 2017, the chain brought back its limited-edition Szechuan McNugget sauce after fans — fueled by a “Rick and Morty” episode — demanded its return. The frenzy showed just how much excitement the right condiment can create.
Why These Trends Matter
These three predictions aren’t just menu talk — they reflect how the fast-food industry is shifting to match customer cravings and tech innovations. From fueling the protein boom to experimenting with AI and pushing new flavor boundaries, McDonald’s is setting itself up to ride the next wave of change.
