Chipotle is officially leaning into America’s protein obsession. Starting December 23, the chain is rolling out a high-protein menu designed for customers focused on nutrition, macros, and satiety. With protein counts reaching as high as 81 grams per item, these options go far beyond the usual fast-casual fare. The move also taps into growing interest around GLP-1-friendly eating. Here’s what’s launching, what’s coming next, and why Chipotle thinks this menu could reshape how people order.
Protein Takes Center Stage at Chipotle
Chipotle says the majority of Americans are actively prioritizing protein. According to the company, more than one-third of consumers have increased their protein intake in the past year. This menu directly responds to that shift. Instead of subtle tweaks, Chipotle went all in with bold protein-forward builds. The goal is flexibility for both light eaters and big appetites.
Why GLP-1 Friendly Matters Here
The new menu highlights meals that emphasize protein and fiber. Chipotle labels these choices as “GLP-1 friendly,” aligning with how people on those medications are encouraged to eat. Protein supports muscle, while fiber helps with digestion and fullness. The meals are designed to balance both. It’s a strategic way to stay relevant as nutrition conversations evolve.
The Bowl With the Biggest Protein Punch
The Double High Protein Bowl is the menu’s heavyweight. It features double adobo chicken alongside rice, beans, fajita veggies, cheese, and romaine. The numbers stand out: 760 calories and a massive 81 grams of protein. Fiber also clocks in at 11 grams. It’s built for customers who want maximum fuel in one bowl.
Low-Calorie Doesn’t Mean Low Protein
The High Protein-Low Calorie Salad proves that protein doesn’t require heavy calories. Built with Supergreens, adobo chicken, fajita veggies, tomato salsa, and guacamole, it keeps things fresh. It delivers 36 grams of protein with just 470 calories. Fiber still hits double digits. This option targets customers watching calories without sacrificing fullness.
Burrito Lovers Get a Protein Upgrade
For burrito fans, Chipotle introduced the Double High Protein Burrito. It packs double adobo chicken with veggies, cheese, salsa, and romaine. The burrito delivers 79 grams of protein. Calories are higher at 840, but the protein payoff is clear. It’s aimed at customers who don’t want to compromise on format.
The Chicken Snack Cup Makes Its Debut
Chipotle is launching its first-ever portable protein snack. The High Protein Cup contains four ounces of adobo chicken. It delivers 32 grams of protein for just 180 calories. Priced at $3.82, it’s designed for snacking or adding protein on the go. Steak is also available as an alternative.
Tacos Join the High-Protein Push
The Adobo Chicken Taco rounds out the initial launch. Built on a soft flour tortilla, it includes chicken, veggies, salsa, cheese, and romaine. Each taco delivers 15 grams of protein. At 190 calories, it fits easily into lighter meals. It’s proof the menu isn’t limited to bowls and burritos.
Celebrity Orders Arrive in January
More high-protein options are coming January 5. Chipotle will introduce three app-friendly celebrity and creator meals. These include Josh Hart’s High Protein Burrito, a richer take on the double chicken build. Also launching are Smaller Sam’s High Protein Tacos and Kylie’s High Protein Chicken Bowl. Each offers a distinct spin while keeping protein front and center.
Designed for App and Online Ordering
Chipotle made it clear these meals are optimized for digital ordering. The January launches, in particular, are positioned as easy one-tap choices in the app. This removes guesswork for customers tracking nutrition. It also reinforces Chipotle’s push toward streamlined customization. Convenience is a major part of the strategy.
Will You Try the High-Protein Menu?
Chipotle’s new high-protein menu brings serious numbers and intentional design. From snackable chicken cups to celebrity-backed bowls, the rollout targets modern eating habits head-on. Are any of these options already on your must-try list? Or is there a protein-packed order you already build that didn’t make the cut? Drop a comment and share what you’re ordering next.
