For the first time in 13 years, Domino’s Pizza just reinvented its look—and people are buzzing. Domino’s rebranding didn’t mess around: new logo, new font, redesigned boxes, fresh uniforms and even a jingle. It’s more than a facelift—it’s a signal: “We’re still here, and we’re going big.” Let’s unpack what changed, why it matters, and how fans are already reacting.
Packaging Gets Supersized Logo
The most striking shift is how the domino tile logo now dominates the front of the pizza box. Standard pies show up in vivid red or blue boxes with the brand mark dialed up, while premium pizzas like Handmade Pan and Parmesan Stuffed Crust come in sleek black boxes with metallic accents. These aren’t subtle tweaks—they’re bold design choices built to pop on your feed.
Color Palette Amplified
Domino’s kept its iconic red and blue, but dialed the vibrancy way up. The refreshed palette gives off “hot-out-of-the-oven” heat, making the brand feel more energetic and modern. It’s a reminder that how food looks before you bite it matters—and sometimes the box sets the stage.
New Font: “Domino’s Sans”
Part of the makeover includes a custom typeface dubbed “Domino’s Sans” that’s thicker, rounder, and aimed to feel more dough-like in shape. This kind of branding detail may seem small, but it helps unify the visual identity—from box to app to store signage.
Premium Tier Gets Luxe Look
For those splurging on premium pizzas at Domino’s, the box treatment matches: black background, gold metallic logo. It subtly says “treat yourself,” elevating the experience beyond standard pizza packaging.
Digital & In-Store Refresh, Too
It’s not just about the box—Domino’s updated its website, app visuals, in-store graphics and team uniforms at the same time. That means your next order experience—whether online or in person—will feel part of the new era.
New Jingle and “Cravemark”
Domino’s even added sound to brand identity: the new jingle features artist Shaboozey and emphasizes the extra “mmm” in “Dommmino’s,” framing it as a “Cravemark.” It’s a clever way of embedding craving into the brand name itself.
Rebrand from Strength, Not Necessity
According to CMO Kate Trumbull, this refresh isn’t a crisis fix—it comes after years of strong growth. The message: even if you’re doing well, you still need to evolve to stay relevant.
Fan Reaction: Box Design Wins Hearts
Social media users didn’t hold back: one fan said, “I’ll literally buy Domino’s for doing a good modern rebrand.” Another commented: “Give a raise to whoever turned the domino tiles into a box.” Fans are liking the aesthetic—and maybe ordering more because of it.
Why It Matters: Branding That Hooks
In a market saturated with pizza chains, standing out visually and audibly matters. Domino’s refresh shows how even food brands lean into design, sound and packaging to stay top-of-mind. It’s a reminder: your pizza box now doubles as marketing.
What’s Next? Watch the Rollout
This is just the start: while the new packaging and look are hitting stores now, Domino’s plans further updates (stores, experience, menu) based on rollout feedback. Keep an eye out—it may change how you think about pizza ordering and brand experience.
Wrap-Up: Boxes, Brand & Bite
Domino’s transformation proves that packaging, font, color and sound still matter—even in the world of carry-out and delivery. If you’ve noticed the new look, you’re seeing the intentional design shift. Will it make you order more pizza? Maybe—but it has at least made you look at the box differently. Have you spotted the new design in your own delivery or store? Drop a comment and tell us whether the “Dommmino’s” look made you want to bite faster—or if you think this is just style over substance.
