Fast food isn’t just a craving—it’s a routine for millions of Americans. A new YouGov survey dives into how often people eat it, which spots are winning loyalty, and who’s delivering standout service. From Southern guys doubling up on burgers to older fans of Arby’s, the data shows clear patterns in taste and expectations. Let’s break down what America’s really ordering—and where the smiles come with the fries.
Young Men in the South Lead the Charge
Fast food loyalty runs deep among young men in the South. Nearly half of them (45%) grab quick meals multiple times per week. Overall, 42% of 18–34-year-olds eat fast food this often—compared to just 13% of those 55 and up. Men outpace women in frequency too, 31% to 20%.
McDonald’s and Burger King Stay on Top
When it comes to brand recognition, McDonald’s still wears the crown. Two-thirds of Americans visited a McDonald’s in the past year, and nearly half went to Burger King. Taco Bell isn’t far behind, with 44% stopping in for tacos and burritos.
Chick-fil-A Attracts a Younger Crowd
Chick-fil-A’s popularity skews younger. Forty percent of adults aged 18–34 visited last year, compared to 34% of those 55 and older. The chain’s mix of friendly service and chicken sandwiches clearly hits the mark with younger diners.
Older Diners Love Arby’s
Arby’s has a strong following among older Americans. About 34% of people over 55 visited last year, compared to just 13% of those under 35. While it may not trend on TikTok, the roast beef staple holds its own with a loyal fanbase.
Taco Bell and Subway Win Over the Middle
Adults aged 35–54 lean into Taco Bell and Subway. Nearly half (49%) in this age group visited Taco Bell last year, while Subway continues to be a go-to for easy subs. This group balances nostalgia with convenience when choosing their favorites.
Chick-fil-A Dominates on Customer Service
When it comes to service, Chick-fil-A takes the lead. Thirty-five percent of Americans ranked its customer service as the best in the fast food game. Its consistent “my pleasure” vibe seems to leave a lasting impression across the board.
McDonald’s Wins Over the Youth
McDonald’s might not be known for luxury service, but younger diners are impressed. Forty-three percent of younger consumers gave McDonald’s props for its service. That’s more than any other chain among that age group.
KFC and Subway Shine with Older Adults
Chick-fil-A and Subway stand out for people over 34. Older customers rated their service higher compared to other chains. Meanwhile, younger folks gave more love to KFC and McDonald’s when it comes to how they’re treated at the counter.
Speed Isn’t Enough Anymore
In today’s fast food race, good service matters as much as fast burgers. Chains that combine quick delivery with a friendly, reliable customer experience are pulling ahead. To stay competitive, brands have to meet rising expectations—one smile at a time.
