Super Bowl Sunday isn’t just about football—it’s a national snack showdown. New Instacart data shows Americans stock their carts very differently depending on where they live. From ranch loyalty to queso obsession, regional habits shape what ends up on the game-day table. Some foods dominate nationwide, while others spike only in specific states. Here’s a state-by-state look at what Americans are really eating during the biggest game of the year.
Tortilla Chips Dominate Game Day Tables
Tortilla chips are the undisputed MVP of Super Bowl snacking nationwide. Instacart found that orders jumped a massive 106% over the yearly average during Super Bowl weekend. No other snack came close to matching that surge. Their versatility makes them the perfect base for dips, nachos, and party spreads. When Americans gather to watch football, chips lead the charge.
Salsa and Dips Follow Close Behind
Right behind tortilla chips, salsa orders surged by 96% during Super Bowl weekend. Shoppers weren’t stopping there, adding scallions, queso, and French onion dip in large numbers. Queso orders spiked by an eye-catching 196%, while French onion dip climbed 146%. Together, these staples form a classic, scoopable game-day spread. It’s clear Americans build snacks around dips.
Potato Chips Play Second Fiddle
Potato chips still show up on game day—but not with the same enthusiasm. Orders increased just 32% compared with the yearly average. Unlike tortilla chips, they don’t pair as easily with hot dips or layered snacks. That limits their role at Super Bowl parties. Crunchy, yes—but not the main attraction.
Ranch Dressing Is the Real Power Player
Ranch dressing reigns supreme across the country. Instacart reports it’s ordered 53% more often than any other dip on Super Bowl weekend. It even outpaces French onion dip, the next closest contender. Ranch isn’t optional—it’s essential. No condiment commands more loyalty.
Other States Skip the Ranch Rush
Not everyone is reaching for ranch. Hawaii, Florida, California, and New Mexico order the least ranch compared to the national average. These states show different dipping priorities altogether. Regional taste clearly shapes condiment choices. Ranch may dominate nationally, but not everywhere.
Buffalo Sauce Drives Wing Orders
Buffalo sauce plays a key role in Super Bowl snacking. Instacart found it’s frequently ordered alongside chicken wings and frozen wings. Wing orders jump dramatically when Buffalo sauce is in the cart. Barbecue sauce also appears often, suggesting hosts like offering multiple flavors. Wings remain a centerpiece snack.
Queso Rules the West and Midwest
Queso leads snack orders in the West and upper Midwest. Its popularity reflects a strong preference for warm, shareable dips. These regions lean heavily into scoopable comfort foods. Queso fits perfectly into group viewing culture. Melted cheese remains a winning strategy.
Processed Cheese Has Southern Appeal
In the South and Great Plains, processed cheese dominates Super Bowl orders. It often serves as a base for homemade dips and nachos. This flexibility allows hosts to customize flavors easily. From chili cheese dip to beer cheese, creativity thrives. Convenience and tradition collide here.
French Onion Dip Shines in California
California stands out for its love of French onion dip. While ranch dominates elsewhere, this classic dip holds strong appeal on the West Coast. It pairs well with chips and veggie trays alike. Californians keep it simple and familiar. Even on Super Bowl Sunday, classics endure.
Alcohol Orders Rise for the Big Game
Food isn’t the only thing filling carts—drinks matter too. Instacart reports alcohol orders rise 10% during Super Bowl weekend. Mexican-style lagers like Corona and Modelo lead the pack. Their popularity increased 14% from 2024 to 2025. Easy-drinking options win on game day.
Prosecco and Canned Cocktails Gain Ground
Prosecco also sees a notable jump, increasing 11% year over year. It’s often used for simple cocktails or served straight. Canned cocktails continue their rapid rise as a convenient party option. Alongside tequila and light lager, they round out the top choices. Convenience clearly drives drink decisions.
Wrap-Up: What’s On Your Game-Day Menu?
Super Bowl snacks tell a surprisingly regional story. From ranch loyalty to queso-heavy spreads, Americans snack based on tradition and location. Some favorites dominate nationwide, while others shine locally. Did your go-to game-day snack make the list? Drop a comment and share what’s always on your Super Bowl table—or what we missed.
